All posts tagged "Adidas"

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  50 Shades of May

  / 1 month ago

  FSOM: How sponsorships in sport have evolved since Jesse Owens’ groundbreaking deal 90 years ago

  Before he stuck two huge black fingers up to Adolf Hitler at the 1936 Berlin Olympics, Jesse Owens was approached by...

  By John May

• Football

  / 1 year ago

  Liverpool unveil green adidas third kit for 2025-26 – with new strip paying homage to their history

  Liverpool have unveiled their third kit for the 2025-26 season – and it’s an all green number designed by adidas. Unveiled...

  By Luke Augustus